I'm a minimalist, or at least I attempt that lifestyle. I do so because I find the freedom from stuff and busy schedules to be completely liberating. And that's what this article by Paul Jarvis gets at. Most of us want to run our own business for the freedom it can provide, but often we get 'stuck' doing a bunch of things we think we need, but we really don't. If you want to simplify your business, I recommend you start here.