The Dream On Blog

Original and curated articles to help mindful entrepreneurs realize their dreams

Marketing Articles

Mindful Entrepreneurship

Ways & Meaning is a website designed for mindful entrepreneurs. But what does that mean anyway? And why does it matter? Well let me tell you, mindful entrepreneurship is the act of being intentional about following your dreams. This article is the ultimate guide to understanding this definition, the characteristics of what makes a mindful entrepreneur and the benefits of choosing this path for your business or venture.

Designing with Purpose

The purpose of design is much more closely linked to strategy than aesthetics. I wrote this article back in 2015 about the connection between purpose and design and it's been one of the most popular articles I've ever published. It's a reminder of how closely linked purpose + design + strategy really are. Keep reading to find out why 🙂

Is “mindful entrepreneurship” a thing? Actually, yes.

I sure hope so, because that's what I'm building my entire business around 🙂 This article from Fast Company validates my belief that growth is good, when intentional, not just for the sake of growth. That it can be good to stay small, to have 'good enough' goals, that the need for unsustainable growth is one of the biggest problems with our current economic system.

Do a social media detox

I'm so happy to be not alone in wanting less social media in my life. This continues to be your favorite topic so I found another article to enjoy. This one was written by Wandering Aimfully, a serial digital entrepreneur with many successful online businesses. He used to rely on social media, but his current business barely uses it. This article walks through how he got there, over a month of no social media, and what he learned. There's also some good app/tool recommendations to help you remove the notifications and temptations of social media

“Maslow’s Pyramid” is based on an elitist misreading of the psychologist’s work

When I first read this headline from Quartz I almost had a heart attack as I clicked through. If you're anything like me, and hopefully you are because you're still reading, Maslow's Hierarchy of Needs is foundational to my education. But this reporter digs into the history to discover the *pyramid* aspect wasn't created by Maslow, and how this misinterpretation has shaped our thinking about who *deserves* self-actualization ever since. A very interesting read.

How to ace marketing without social media

I know that many of you are on board with trying to figure out how to avoid the social media trap that exists for businesses today. So here is another good article from Heart & Hustle about how to do this successfully. Most of what I found online focus on businesses where a majority of activity happens in real life (retail, fitness, real estate, etc.) not online, but I'm working on that 🙂 The bottom line is that it's definitely possible, but you need to have an outstanding product, very satisfied customers, and rely heavily on word of mouth and referrals. To get some practical tips on how this might work in reality

Cognitive bias cheat sheet

I love ALL the social sciences because I find it fascinating to understand human behavior and the cultures and societies we create. I also love learning how to improve my thinking, in particular my ability to make good decisions and thus care a LOT about cognitive biases. And then I discovered this beauty on Medium and it felt like Christmas...enjoy!

The age of the influencer as peaked. It’s time for the slacker to rise again

I was pretty excited to click on this one. I (mostly) hate social media, and I have a soft spot for slackers as a teenager of the 90s. And this article from Quartzy didn't disappoint. It talks about the pendulum swing of youth culture and how selling out and trying too hard on social media is on it's way out. To be replaced by a less individualistic ideal. One focused on being true to yourself, being mindful of your aspirations, and chilling the f* out a bit. This might be the first time in my life where I feel like I can finally be 'on trend.' 🙂

The new social network that isn’t new at all

I'm on a journey, that some of you might be interested in, and it's all about figuring out the answer to 'how do I run a successful online business without social media.' Don't get me wrong, social media can be awesome and very helpful, but also time consuming and expensive (for a business). So I read this article from The New York Times, and it gave me hope. And it gave you guys an awesome newsletter! 🙂 Let me know what you think, is it possible? Can online businesses operate today without (too much) reliance on social media?